Truey Donatello Drops ‘Money Pain’ Music Video. @Duec33

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We got the chance to hangout with one of the realest artist in SA Hip Hop Truey Donatello.

Watch ‘Money Pain’ here;

Money Pain

Here is what you need to know !

1.  Who is Truey Donatello ?   
 Truey Donatello, a musician born in Kwamashu and raised in Midrand, has returned and created another buzz within the local music industry.
2. What Is the latest from Truey Donatello?
In 2020, he first dropped his “Zaka fast freestyle” single with the accompanying music video reaching 6000 Twitter views and 11 000 youtube views. This amazing response has inspired his upcoming ‘Drillandinho’ mixtape release for 2020.
His second single, “Money Pain”, was also well received with the music video reaching 4000 twitter views and 7000 youtube views. A single teasing his EP, ‘Fukwe Road’, projected for a 2021 release.
3. Tell us the inspiration behind the latest music video?
 
 Money Pain was inspired by the ideas of shaping your dreams and achieving your goals. These were the major themes but authenticity was the biggest inspiration and lead to a more simplistic approach visually and a stronger focus on his musical ability.
4. What is next from Truey and what are the plans for the rest of 2020?
 The songwriter/musician has combined his art and his Kwa Mashu/Midrand background to deliver what he now coins the “Mzansi Drill” sound. A sound inspired by the popular UK drill sound that came back full circle to the US shores via the late Pop Smoke. This Mixtape is his focus and promises to be another musical experience.

2020 CASTLE LITE UNLOCKS POSTPONED!

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In light of the announcement made by President Cyril Ramaphosa on the Government’s strict actions in addressing the COVID-19 outbreak, Africa’s biggest premium beer brand, Castle Lite, wishes to inform everyone that the 2020 Castle Lite Unlocks scheduled for the 12th of June 2020 at the TicketPro Dome in Johannesburg, South Africa has been postponed.

 

“We share the disappointment of our fans during this time of uncertainty, however, as a brand that cares for its consumers, we cannot ignore the growing concerns for health and safety as a result of the rapid spread of the COVID-19 in South Africa and around the world.  It is important to highlight that an event of this magnitude has multiple moving parts and for this reason, the brand is deliberating and will communicate further details around new date and tickets by the end of March 2020.” said Castle Lite Brand Director Silke Bucker.

 

We are currently in discussions with our headline act, Cardi B, and all other stakeholders. We would like to assure you that Castle Lite Unlocks will take place as soon as it is safe to host the coolest Hip-Hop event in South Africa. We acknowledge the disappointing news for the thousands of fans who were excited to attend and witness Castle Lite Unlocks Cardi B, however, the health of our consumers, media and internal teams is always a priority.

 

Additionally, our ticketing merchant, TicketPro would like to assure all patrons who have already purchased tickets to Castle Lite Unlocks that those tickets are still valid. However, the following procedures must be followed regarding ticket claims during this time:

  • Because Castle Lite Unlocks is merely postponed and not cancelled, consumers should hold on to their tickets until a new performance date has been announced. Consumers will then be able to exchange their tickets for the new performance date.
  • Should a consumer wish to no longer attend the experience, they will be able to obtain a full refund, details of which will be communicated once we have announced the new performance date.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

CASTLE LITE HIDES 2020 UNLOCKS HEADLINER IN PLAIN SIGHT!

Click Below:

Announcement Video

It is now a well-established fact that Castle Lite is the coolest brand around and if there was ever any doubt, the past 2 weeks have proven it. It is in the brand’s ice-cold DNA to be innovative in the way that it does things; to stay ahead of the game and keep doing the coolest stuff from any brand in Africa. And as Africa’s biggest premium beer brand, Castle Lite had to launch the 10th year edition of Castle Lite Unlocks in an epic way.

Two weeks ago, the brand set out an extraordinary digital campaign to announce Castle Lite Unlocks 2020, its unique Early Bird ticket system and of course, to reveal the 2020 international headliner – Cardi B. The brand did the unthinkable when it asked its consumers to purchase tickets to the 2020 Unlocks experience before anything had been revealed. All people knew was that tickets were going for a steal at the ice-shattering price of R50. But there had been no mention of the headliner or even what this years’ experience would be.

The brand left a trail of carefully selected “Easter Eggs” – a trail of clues on the headline act – with the intention of allowing any consumer that paid attention, to break the ice and discover that Cardi B was about to be Unlocked, if you knew where to look of course. This not only saw the #CastleLiteUnlocks hashtag trending and breaking the internet, but it also saw a few people being convinced that they knew who Castle Lite was Unlocking. All of these clues were hidden in plain sight, for anyone to discover who the headliner would be, almost like a virtual Easter Egg hunt.

Excitement mounted over the 2 Easter Eggs that were found and made it pretty obvious that Cardi B would be coming to Mzansi.  Tech-savvy consumers looked where no one else was looking and discovered that the words “Castle Lite Unlocks Cardi B” had been added to the Castle Lite website HTML code. What’s more, as speculations were growing online, the brand started telling Friends of Castle Lite who was being Unlocked and caught their reaction on camera. Loyal Cardi B fans were quick to spot the “Bacardi” license plate that was intentionally positioned in the background on Rouge’s video.

And although these 2 clues were found, what consumers did not know is that there were 16 other Easter Eggs that would’ve made the secret not so secret if anyone spotted them. On Monday, 17 February, the brand put out two announcement videos to educate the public on the return of Unlocks as well as the ticket sales. Lyrics from one of Cardi B’s songs as well as some visuals from one of her music videos were used in the initial launch video.

The brand followed this up with a video educating the public on how the Early Bird ticketing system would work. But what fans didn’t see, was that more visuals from Cardi B’s I Like It Like That music video were used, the word “Okurrr” appears in small text several times in the video, and herInvasion of Privacy album cover is displayed in the background.

On the same day, a statement was sent to media announcing the return of Unlocks for its 10th year edition and the sale of Early Bird tickets. On the media statement, Cardi B’s name was spelt down the side of the statement with each paragraph beginning with one letter from Cardi B’s name.

Castle Lite then sent out 50 press packages to media and celebrity friends of the brand. Each premium package contained one letter from the headliner’s name. As each recipient posted their package on social media with the clue in it, consumers needed only to piece the letters together and discover what the big secret was.

Reveal footage was shot with the likes of DJ Maphorisa, Ayanda MVP, Rouge and Youngsta CPT as they found out who was to be Unlocked. In each video, an Easter Egg was again hidden in plain sight and those who were paying close enough attention would’ve also seen the poster with Cardi B’s smile behind Ayanda MVP as she found out the big news; or, heard Youngsta CPT use the pronoun “she” after finding out who the headliner is.

If that didn’t give it away, the brand unfollowed everyone on its social media accounts except for all the past Castle Lite Unlocks headliners and Cardi B was among them. Finally, a female voice was used for the Unlocks 2020 radio ad for the first time in the history of Unlocks and the brand pulled a few strings to have Cardi B’s music on high rotations on some of the country’s popular radio stations.

What is now very clear is that consumers need to pay careful attention to every move that Castle Lite makes as more and more surprises are in store for this year’s Castle Lite Unlocks experience. Cardi B will headline the experience at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020. Tickets are available at www.castlelite.co.za and range from R690.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite
Twitter: @CastleLiteSA
Instagram: @CastleLiteSA
#CastleLiteUnlocks

CASTLE LITE UNLOCKS CARDI B IN MZANSI THIS JUNE! #CastleLiteUnlocks @CastleLiteSA

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Africa’s biggest supporter of Hip-Hop culture, Castle Lite has sent chills throughout the continent as they revealed that ground-breaking rapper, Cardi B will headline this year’s Unlocks experience.

 

Set to perform at the TicketPro Dome in Johannesburg, South Africa on 12 June 2020, Cardi B is one of the most sought-after voices in global Hip-Hop yielding a Grammy award and a world record for the Most Simultaneous Billboard US Hot R&B/Hip-Hop Top 10 entries by a female. This year, Castle Lite is proud to have her headline the Unlocks experience as it celebrates its 10th year.

 

This is a big year for Castle Lite Unlocks as the brand not only celebrates a decade of making a bigger contribution to African Hip-Hop than any other brand, but also a decade of having given local fans of the genre, a once-in-a-lifetime opportunity to see their favourite chart-topping stars such as Drake, J Cole, Chance the Rapper, Kanye West, Travis Scott, Post Malone, and Meek Mill. And now Cardi B’s performance marks a triumphant 10-year anniversary of the Unlocks experience.

 

“Castle Lite prides itself in not only being a market leader in the beer category, but also in our commitment to making a positive contribution to African Hip-Hop culture. We couldn’t be more excited to reveal the multi-award-winning Press hit-maker, Cardi B as this year’s headliner,” said Castle Lite Brand Director, Silke Bucker.

 

The brand made the big reveal on Thursday, 20 February after having given loyal Castle Lite Unlocks fans an exclusive first dibs at Early Bird tickets to the 2020 experience. The internet was a buzz with news of Unlocks 2020 tickets being sold from as little as R50.

 

Consumers who missed out on this feast of Early Bird tickets can purchase their concert package deals at their full retail price starting at R690 from www.castlelite.co.za as of Friday, 21 February 2020.

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

#CastleLiteUnlocks

SIPHESIHLE SANGWENI CROWNED CASTLE LITE ULTIMATE HOUSE VIBE SEASON 2 KING! #UltimateHouseVibe @CASTLELITESA

IMG_670628-year-old aspiring actor and presenter, Siphesihle Sangweni has officially been crowned the Ultimate vibe king and walked away with R150 000 when he won season 2 of Ultimate House Vibe unlocked by Castle Lite last night.

Siphesihle, better known as Lamza on the show, beat out 11 other contestants including his top 2 counterpart, Isaaih Letsoalo, affectionately known as Bomba eCute when he rose to the top. Lamza’s victory was a landslide win as he scooped most of the judge’s and fan votes on social media.

He threw 2 vibes this season with his first one being on episode 3 against Noxolo where he took the Ultimate House Vibe viewers to his hometown of Finetown. His whole community came out to support him and help him put together a great vibe. And despite the drama with his guest of honour and his guests who missed the mark on the theme, he was lauded on the quality of his food, music and the general vibe with Khanyi Mbau saying: “your vibe was complete”.

He then went on to annihilate Bomba in episode 7 as they went head-to-head in a fierce top 2 battle to find out who the Ultimate vibe king really is.

Lamza threw an extra cold vibe for his guest of honour, Ntando Duma and received rave reviews from Ntando herself, the judges and viewers who skyrocketed his name to number 2 on the Twitter trends list.

The writing was on the wall for Bomba when his final vibe was less than disappointing for the judges while Lamza’s vibe set the bar for all vibes to come.

But, Bomba didn’t leave the show empty handed, he received R20 000 in cash from Castle Lite, as well as a year’s supply of Africa’s biggest premium beer.

Castle Lite Marketing Manager, Marsha Kumire has congratulated Lamza on his win and called this season a resounding success. “As a brand, we are proud to have watched Siphesihle rise to the top and be crowned Ultimate Vibe King. His tenacity has shone through all season long and he is a deserving winner of the R150 000 cash prize,” she said.

“What’s more, we are certain that we have unlocked yet another star that will follow in the footsteps of Ultimate House Vibe season 1 winner, Don Dada. And that’s what we’re all about as a brand; not only do we own the most extraordinary experiences in the country, but we also give platforms to young hopefuls who have what it takes to succeed,” she continued.

 

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ABOUT LAMZA:

Siphesihle Sangweni, aka Lamza is a 28-year-old business man and aspiring media personality from Finetown in the Vaal. He describes himself as a self-motivated person who is very confident and determined to win at life. He entered the show after a colleague begged him to enter because of the vibes he has hosted in Finetown.

“I was chosen because of my character. When you look at me and then look at the rest of the contestants, I am very different from them and I stand out. I am from the township and you can tell, even in the way I speak. I know my story and I am proud to be myself,” he says.

 

Lamza says that he knew from the moment he was cast on the show that this would be a life-changing journey for him. “Winning this show will change my life. I am the type of person who loves giving back to the community and I throw a lot of community benefit events to raise funds for township projects. Winning the R150 000 will help me contribute to this course and give back to the community which has supported me. I will also give back to vulnerable children such as orphans,” he continues.

 

What makes the Ultimate House Vibe for him is the dress code, music and the general vibe.

 

For more information follow the official social media pages:

#UltimateHouseVibe

Twitter: @CastleLiteSA and @MzansiMagic

Instagram: @CastleLiteSA

BECKS AFRICA LAUNCHES A BEER FOR EVOLVING EXPLORERS, BECK’S GREEN! #UnfollowOrdinary @BecksAfrica

Picture 1Iconic German beer brand, Beck’s and AB InBev are giving South African consumers more options by introducing an alcohol variant to their beer collection. Having grown in popularity amongst South African beer lovers, Beck’s is renowned for its uncompromising quality as well as the freedom and openness which follow a firm quality of standards and the consistency to be a characterful beer.

Beck’s is looking to stray off the course of the ordinary and follow the extraordinary by introducing a 660ml alcoholic variant of the beer to the Mzansi market. “Beck’s Green is a beer that is enjoyed by what we have coined ‘evolving explorers’; visionaries who are not afraid to find their authentic voice, tell their stories and unwind in exciting places of interest” said Beck’s Brand Director, Grant Pereira.

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“To really get this campaign off the ground, we have partnered with some really influential figures in South Africa with whom we are truly excited to undertake this journey of extraordinary experiences with,” adds Pereira.

The brand launched Beck’s Green at a glittering event held at the home of an iconic broadcasting power, Kaya House, the home of Kaya FM. In attendance were campaign ambassadors: Entrepreneur, Model and TV Presenter, Maps Maponyane who recently launched a famous burger bar – “Buns Out”; South African child star, Dr Musa Mthombeni, who doubles up as a media personality and qualified medical practitioner; additionally the brand has also partnered with Bohang Moeko who is a Model, Actor and finalist in the Mr South Africa 2013 pageant. These three young men are perfect figures who inspire other men and are recognized for their work ethic and ability to stand out from the ordinary.

As the world observes International Men’s Month this November, we as Beck’s also revealed their partnership with the “Home of the Afropolitan”, Kaya FM to create a platform during Tbose’s popular show –  Platinum Fridays where listeners can engage with the three personalities to discuss how they have successfully set themselves apart while staying true to who they are. The station programs will cover a range of topics relating to men including enterpreneurship, wealth, stealth, health and more.

 

Beck’s Green is also proud to announce that we are running two competitions for consumers which will see 10 lucky winners walk away with Hugo Boss watches valued at R6 000 each. Plus, 1 lucky winner will bag the ultimate hospitality experience at the 2019 Cape Town Sevens while luxuriating inside of their very own #UnfollowOrdinary suite with three of his/her friends. The all-expenses paid trip is valued at a whopping R150 000.

 

To engage more with the campaign, follow the hashtag #UnfollowOrdinary or visit the official Beck’s pages at:

  • Beck’s South Africa – Facebook
  • @becks_africa – Instagram
  • @BecksAfrica – Twitter

CASTLE LITE AND AYANDA MVP REVEAL THE REPUBLIC OF EXTRA COLD LINE-UP! #RepublicOfExtraCold @CastleLiteSA @AyandaMVP

AyandaCastle Lite and the Republic of Extra Cold’s Minister of Beats, Ayanda MVP announced the much-anticipated line-up of performers set to grace the stage at the coolest place to be this summer on the 28th of December 2018.

 

This year, The Republic of Extra Cold is taking its citizens on an unforgettable journey to make this, a summer like no other and to deliver on that, the Minister of Beats has put together a line-up that will take things to subzero temperatures.

 

Ayanda herself will lead the charge of performers come 28 December 2019 when she takes to the decks and shows exactly why she is the Minister of Beats.

 

Holding it down for the Hip-Hop heads alongside Ayanda MVP will be the 2019 Minister of Drip, Boity Thulo as well as Youngsta CPT and DJ Lyle.

 

Serving up the coldest summer House, Gqom and Amapiano hits will be renowned hit-maker, DJ Zinhle and radio superstar, DJ Loyd.

 

And finally, citizens whose summer anthem is a mashup of Dance and Electro music will feel right at home as Das Kapital, Pascal & Pearce, and Gremlin SA take things to subzero temperatures on stage.

 

The President of the Republic of Extra Cold, Pearl Thusi has given her stamp of approval and is all set to make this, the coolest place to be this summer.

“I am super excited about this incredible line-up that the Republic of Extra Cold has put together. I think that all our citizens are going to have an extraordinary time at the Republic of Extra Cold and I personally cannot wait to be there and jam to everyone’s set,” she said.

Meanwhile, Castle Lite Brand Director, Silke Bucker couldn’t be more proud of this year’s Republic of Extra Cold. “It is a line-up that will cater to our citizen’s diverse taste in music and we believe that this will certainly be the coolest place to be this summer. We are also proud of the rest of our Ministers for their tireless efforts in ensuring that citizens have the time of their lives,” said Silke.

 

The Republic of Extra Cold is the coolest place to be this summer and will take place on the 28th of December 2019 somewhere in the Atlantic Ocean (off the coast of Cape Town). Tickets are selling fast but citizens still have a chance to purchase their tickets at www.castlelite.co.za.

 

For more information check out www.castlelite.co.za or follow the official social media pages:

Facebook: Castle Lite

Twitter: @CastleLiteSA

Instagram: @CastleLiteSA

#RepublicOfExtraCold

DREAM, EXPLORE AND DISCOVER AT THE GETAWAY SHOW @getawayshow

Gauteng Getaway ShowVoted the best consumer exhibition of its size in 2018, the Gauteng Getaway Show will once again be providing inspiration, special offers, chances to win amazing travel prizes and a fun day out for the whole family when it returns to the TicketPro Dome from 4 to 6 October.

Proudly sponsored by Bosch Car Service, the Getaway Show is the ultimate showcase of travel destinations, accommodation, outdoor gear, 4×4 products and accessories, motor homes, caravans and trailers, camping equipment and adventure operators, making it a one-stop-shop for adventure travel.

This year families can look forward to a jam-packed day of fun and games, with live music, a kids and toddler play area, market, food trucks, Spin and Win, adventure area, beer tent and more. The adventure stations include virtual reality pods, wacky wheel rides, a parachute ride, putt putt and water balls.

Avid photographers can look forward to a wildlife and landscape photography workshop, brought to you by Big 5 Photos. Taking place on Saturday 5 and Sunday 6 October, the workshop takes place in two sessions, each one priced at R150 per person, or R250 for both sessions and the price includes entry to the show. Session 1 on wildlife photography with Michael Tucker takes place from 9h30 to 11h30, and session 2 on landscape photography with Robbie Aspeling takes place from 13h00 to 15h00.  Seats are limited and can be booked online at https://www.getaway.co.za/wildlife-photography-workshop/ or on Quicket.

This year’s show also features a first in its 23-year history – the transformation of a standard vehicle into a custom-built road trip vehicle. This extreme makeover of the vehicular kind takes place live over the three days of the show, with the owner of a standard bakkie, 4×4 or SUV winning the opportunity to have their car transformed, driving away in their vehicle with modifications to the value of R177 000, courtesy of Pedders Suspension, Opposite Lock, Front Runner, Takla, SnoMaster, MultiTyreService, Points Tyre and Auto Service. For a chance to be the lucky winner of the ultimate vehicle facelift, go to https://www.getaway.co.za/competitions/win-the-ultimate-facelift-for-your-vehicle/ and enter before 13 September.

Simply purching tickets to the Getaway show on Quicket will put you in line to win some amazing prizes, including a one week stay in Mauritius for two people, valued at R40 000 sponsored by Getaway Travel, and a trip to  Madagascar for two for seven nights worth R56 500, with flights sponsored by Airlink. And if you’re among the first 150 people to get to the show on Friday you’ll receive a free boerewors roll.

Tickets are R80 for adults, R40 for scholars and pensioners, and free entry for kids 12 and under. Go to getaway.co.za for more info or Quicket to book your tickets. Follow the Getaway Show on Facebook, Instagram and Twitter @getawayshow.

How to be the ultimate host this December and still save ching ching!

 

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Image: Google Images

The Festive season is here and if you know me you will know that I like hosting, just like my family. It’s that time of the year where every day is a Saturday or a good old Sunday. So, I was just thinking about how I will get through this year’s hoho season knowing all the plans I have for 2019. New year, new me stuff hahaha! So, I had a conversation with colleagues of mine about how to survive the festive without breaking the bank and still rise to the challenge of being “the ultimate host”.

Thando is 27 and she is that colleague who never attends anything if it seems like it would be a bore. So, she had a good idea to share, OLX! Interesting, I know.
But it hit me and it all made sense, OLX is so easy to use to buy things to up your hosting game. I immediately logged into my profile and started searching. I was so amazed by the types and sizes of outdoor grills one could find on OLX. I saw what I wanted and I shared the link with my brother as the seller was in his area. The transaction was quick and easy now I own a 2x1m Gas Grill with a flat top on the sides. Perfect for hosting a larger number of people.

Tshepo also logged in looking for a wine chiller and a big blender. He is famous for his margaritas, perfect for this occasion and those pool parties. He located a lady selling Phillips ProBlender 5 blender 2.5KM from his house on OLX. He told me that his blender works magic and came with all the adjustments. Now OLX for me has become my number 1 only shop for all kinds of goods, I am even starting to collect Vintage goods for my place. 

 

by @MarcusTucker_

GYM LEADERS JOIN DJ TIRA ON STAGE AT THE BAR ONE GYM SQUAD FINALE !

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This past weekend Bar One Gym SquAD brought all gym leaders from all over the country to join iconic music producer DJ Tira in Durban North Beach for the finale. All regions including Rustenburg, Bloemfontien, Polokwane, Mamelodi, Gugulethu, Soweto and Kimberly joined the Durban squad for a fun filled afternoon.

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The Bar One Gym Squad is back for its fourth year running and will be returning 2019 with even more gym partners. This time around DJ Tira pulled all stops and brought the heat on stage closing off with a performance that had consumers asking for more. All consumers that attended where treated to a full body workout and a Bar One smoothie post the work out.

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For more information on the Bar One Gym Squad follow their social pages Facebook : @BarOneSouthAfrica Twitter @BarOne_SA.